How to build your brand

Date: Wednesday, 31 July, 2024 -
Start Time: 10:00
End Time: 12:00
Location: Online Event
Address:

What to expect from this webinar

This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.

This session will:

  • Provide you with a clear understanding of the difference between brands and branding
  • Help you understand what a brand is
  • Show you why branding is important
  • Look at your brand strategy, brand identity and action
  • Help you learn how to develop your brand's positioning, character, and purpose to differentiate your business from its competitors
  • Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
  • Teach you how to create simple promotional graphics using a variety of tools including Canva
  • Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your 'Junk' folder to find it.

Back to events