How to build your brand
Date: Saturday, 4 May, 2024 -
Start Time: 10:00
End Time: 12:00
Location: Online Event
Address:
What to expect from this webinar
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:
- Provide you with a clear understanding of the difference between brands and branding
- Help you understand what a brand is
- Show you why branding is important
- Look at your brand strategy, brand identity and action
- Help you learn how to develop your brand's positioning, character, and purpose to differentiate your business from its competitors
- Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
- Teach you how to create simple promotional graphics using a variety of tools including Canva
- Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks
Please note: A link to access the webinar, on GoTo platform, will be sent to you in your booking confirmation email. You may need to look in your 'Junk' folder to find it.