Back to business: Strategies for business survival and growth

The webinar is practical, and outcomes driven.

Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments.

The workshop will use a mix of slides and a workbook to engage delegates, ensuring the session is a working session during which delegates make meaningful progress on a plan for their business and not simply a lecture.

Topics covered during the webinar will include:

• Their business today to identify its strengths and areas they need to develop.
• The key pillars of a business and why balancing all areas is essential for success.
• Personal and business ambitions and using these to guide strategy development.
• Ansoff's Matrix as a tool for identifying core growth strategies.
• The core components of their business delivery
• How to develop a methodical, strategic approach to developing their business for future success

Delegates will understand:

• How to undertake a balanced review of where their business is that helps identify areas for development
• Ansoff's Matrix and how to use it as a core strategic planning tool
• How to create a strategic plan for growing their business