In part one we saw how search engines work and how to find the keywords people are searching for. In part two we are putting the keywords to work. We'll show you how to map your keywords and exactly where you should be using them on your site and throughout your content. We'll take a deeper look into Google my Business, how to optimise your page and also how to create links to your site and why you need them.
We will show you how to use Google Search Console and Google itself to implement a simple, six step plan to bring everything together giving yourself the best chances to increase your position in search results and we'll end by telling you how to avoid penalties on your site, how to check for them and how to keep up with what's going on in the SEO world.
This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
