What to expect from this webinar
By the end of this webinar, you will be able to understand how to:
- Target the right audiences
- Create a quality marketing email and how to measure its effectiveness.
- Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels.
- Identify the different components of a successful email campaign, including design, HTML v text and other formats.
- Social media, marketing, optimising and measuring your campaign
- Legal requirements that you need to follow will also be covered.
Please note: A link and any further information you require to access the webinar will be included in your booking confirmation email. Please log on in plenty of time to enter your details at the start of the session.
This is a 'DigitalBoost' event which is funded by Digital Scotland and delivered by Business Gateway.
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